“The Upcycling Project” Launch

A Collection Made Of Stories

“The Upcycling Project” with Singapore Airlines

The Singapore Airlines with Bynd Artisan Collection has landed.

This exquisite limited-edition collection may be summarised as a celebration of voyages and homecoming. What was once the leather of Business Class seats — which, as you can imagine, has travelled the world and collected stories from far and near — has been upcycled and made into sleek fashion and lifestyle items you’ll want in your home and on you. The iconic batik motif even makes a guest appearance.

The collection — consisting of Key Holder with Strap Wristlet , Crossbody Pouch Sling , Watch & Valet Tray Stand , and the Phone & Name Card Stand — is part of Singapore Airlines’ “The Upcycling Project” — an initiative that aims to give new purpose to retired commercial aircraft and in-flight service items.

Each item is meticulously made by Bynd Artisan using upcycled leather, and is individually packed in matching velvet drawstring bags, in keeping with the theme of sustainability as it invites one to ponder how to creatively repurpose the packaging.

Items are available in two colours — Fawn and Mocha.

The Singapore Airlines with Bynd Artisan Collection is available at www.byndartisan.com , Bynd Artisan ION Experience Store and www.krisshop.com.