Skip to content

Cart (0)

Your cart is empty


Recommended For You
+
Chroma Journal Chroma Journal
Chroma Journal Sale priceS$25.00
+
Bynd x The Letter J Supply Greeting Card Bynd x The Letter J Supply Greeting Card
+
Uplifting Leather Tags Uplifting Leather Tags
Uplifting Leather Tags Sale priceS$150.00
+
Little Black Book Little Black Book
Little Black Book Sale priceS$60.00
Sold out
+
Upcycled Leather Charms, Set of 4 Upcycled Leather Charms, Set of 4
+
Love, Mum Love, Mum
Love, Mum Sale priceS$68.00
+
Bynd x The Letter J Supply Card Bynd x The Letter J Supply Card

Article: “Picture Perfect Frame” Collection

Collaboration

“Picture Perfect Frame” Collection

“Picture Perfect Frame” Collection

“It’s time to switch off why don’t you / It’s stealing all our time / Watching as others live their lives”

 Not everything needs to be picture perfect. This is the message behind our latest collection with Singaporean pop singer/songwriter Priscilla Tan, named “Picture Perfect Frame” after her newly-released song.

In this collection, a quartet of Bynd Artisan items features Priscilla’s heartfelt, honest lyrics to address the “picture perfect” culture on social media for the sake of our mental health. What if we normalise a healthier culture of sharing not only our highlights, but also our struggles and work-in-progress states? What if we compare less and connect more by doing so?

“I want to promote a more balanced view of our lives on social media. Not everything needs to be a picture-perfect frame,” says Priscilla.
The collection consists of the Picture Perfect Black Book, Picture Perfect Frame, Picture Perfect Luggage Tag and Picture Perfect Mirror, featuring lyrics from Priscilla Tan’s song “Picture Perfect Frame” in calligraphy.

 

Listen to Picture Perfect Frame here.

Read more

Zip Card Holder
Gifting

Zip Card Holder

Chaos makes things unpredictable, and unpredictable things can’t be trusted when they are needed most. You appreciate structure and believe that effectiveness is accomplished when everything has a ...

Read more
The 2023 You Want Begins Here
Gifting

The 2023 You Want Begins Here

Plan Ahead Your best is what comes next “Goals are good for setting a direction, but systems are best for making progress.” ― James Clear Whether you’re setting new goals or improving your system...

Read more
Edit Gift Message
Get S$5 off
*Due to inconsistencies of various monitors, the colours and text sizes displayed on screen may not be accurate reproductions and serve as a guide only. The cursive style of the SCRIPT font may cause slight variations in the height of certain letters.