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Article: “Picture Perfect Frame” Collection

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“Picture Perfect Frame” Collection

“Picture Perfect Frame” Collection

“It’s time to switch off why don’t you / It’s stealing all our time / Watching as others live their lives”

 Not everything needs to be picture perfect. This is the message behind our latest collection with Singaporean pop singer/songwriter Priscilla Tan, named “Picture Perfect Frame” after her newly-released song.

In this collection, a quartet of Bynd Artisan items features Priscilla’s heartfelt, honest lyrics to address the “picture perfect” culture on social media for the sake of our mental health. What if we normalise a healthier culture of sharing not only our highlights, but also our struggles and work-in-progress states? What if we compare less and connect more by doing so?

“I want to promote a more balanced view of our lives on social media. Not everything needs to be a picture-perfect frame,” says Priscilla.
The collection consists of the Picture Perfect Black Book, Picture Perfect Frame, Picture Perfect Luggage Tag and Picture Perfect Mirror, featuring lyrics from Priscilla Tan’s song “Picture Perfect Frame” in calligraphy.

 

Listen to Picture Perfect Frame here.

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