Singapore Airlines with Bynd Artisan Collection, 2022
Bynd Artisan and Singapore Airlines have teamed up on a special limited-edition collection that may be summarised as a celebration of voyages and homecoming. What was once the leather of a Business Class seat — which has travelled the world and collected stories from far and near — has been upcycled and made into this sleek collection of fashion and lifestyle items.
Each item is meticulously made using upcycled leather from Business Class seats of retired commercial aircraft, with three of them featuring the Singapore Airlines’ iconic batik motif. The collection comes individually packed in matching velvet drawstring bags, keeping the theme of sustainability perfectly in form - as one figures out how to creatively repurpose the packaging.
About Singapore Airlines’ “The Upcycling Project”
Singapore Airlines first launched “The Upcycling Project” in August 2021, and collaborated with Singapore-based organisations and several global retail brands to upcycle and repurpose parts and materials from retired commercial aircrafts into unique retail products. “The Upcycling Project” aims to promote sustainability through a cross-sector collaboration, which includes their close partnership with the wider community, such as local homegrown lifestyle brands, artists and Singapore-based educational institutions. In recognition of giving back to the communities that they serve, SIA has worked with organisations to empower and support persons with disabilities through “The Upcycling Project”.