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Singapore Airlines

Singapore Airlines with Bynd Artisan Collection, 2022

Bynd Artisan and Singapore Airlines have teamed up on a special limited-edition collection that may be summarised as a celebration of voyages and homecoming. What was once the leather of a Business Class seat — which has travelled the world and collected stories from far and near — has been upcycled and made into this sleek collection of fashion and lifestyle items.

The collection, consisting of the Key Holder with Strap WristletCrossbody Pouch SlingWatch & Valet Tray Stand, and the Phone & Name Card Stand, is part of Singapore Airlines’ “The Upcycling Project” — an initiative that aims to give new purpose to retired commercial aircraft and in-flight service items.

Each item is meticulously made using upcycled leather from Business Class seats of retired commercial aircraft, with three of them featuring the Singapore Airlines’ iconic batik motif. The collection comes individually packed in matching velvet drawstring bags, keeping the theme of sustainability perfectly in form - as one figures out how to creatively repurpose the packaging.

About Singapore Airlines’ “The Upcycling Project”

Singapore Airlines first launched “The Upcycling Project” in August 2021, and collaborated with Singapore-based organisations and several global retail brands to upcycle and repurpose parts and materials from retired commercial aircrafts into unique retail products. “The Upcycling Project” aims to promote sustainability through a cross-sector collaboration, which includes their close partnership with the wider community, such as local homegrown lifestyle brands, artists and Singapore-based educational institutions. In recognition of giving back to the communities that they serve, SIA has worked with organisations to empower and support persons with disabilities through “The Upcycling Project”.

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SIA with Bynd Artisan Sold out Crossbody Pouch Sling Crossbody Pouch Sling
Crossbody Pouch Sling Sale priceS$235.00
SIA with Bynd Artisan Key Holder with Strap Wristlet Key Holder with Strap Wristlet
SIA with Bynd Artisan Sold out Phone & Name Card Stand Phone & Name Card Stand
Phone & Name Card Stand Sale priceS$138.00
SIA with Bynd Artisan Sold out Watch & Valet Tray Stand Watch & Valet Tray Stand
Watch & Valet Tray Stand Sale priceS$315.00
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