Article: Where Hearts Meet with The Letter J Supply
Where Hearts Meet with The Letter J Supply
At the heart of this year’s festive collection, Where Hearts Meet, is a celebration of the people who bring warmth to us, the connections we hold close, and the kindness we share with one another.
Since 2014, Joanne Lim of The Letter J Supply has been a creative collaborator of Bynd Artisan, bringing her distinctive artwork to our festive collections over the years. This year, her artworks feature in Where Hearts Meet, a collection that celebrates the bonds we share with those closest to us.
We invited Joanne to share more about her creative journey and the inspiration behind her artwork.
Hi Joanne, for those who may be discovering The Letter J Supply for the first time, tell us a little about what you do and how you got started.
I started The Letter J Supply in 2014 with calligraphy, a few calligraphy tools and paper. It began in a small shop unit in Shaw Towers. I gave myself a one-year runway to try it out. It was the start of the calligraphy trend then, and a shop owner approached me to teach workshops. Being an introvert, it was something I never imagined myself doing, but as I stepped out of my comfort zone, I found myself enjoying the experience and growing through it. Since then, I have continued exploring expressive arts and started a self-discovery workshop. From working on commissioned calligraphy pieces, I now work on larger-scale canvas paintings.
When you’re creating, where do you usually find inspiration? Are there things you notice in everyday life that make their way into your work?
“Colours inspire me. It’s a world with endless possibilities. I like how different combinations express different moods and atmospheres. For example, when I look at colour trends from different eras, I can imagine what the atmosphere was like then.”
For Bynd Artisan’s “Where Hearts Meet” festive collection this year, your artworks can be seen on Printed Leather Tags, a Twill Scarf, Greeting Cards and festive packaging. Tell us about the artworks you created for the collection. What inspired them?
The artworks featured across pieces in the collection are inspired by the craft of wet felting.
They were created with watercolour, with colours melding into one another to create a soft, warm and organic sensibility. Just like how things of the heart are felt.
What does “Where Hearts Meet” mean to you? How do you interpret the phrase?
When people genuinely meet heart to heart, kindness isn’t calculated or traded. It overflows.
Is there a particular piece in the collection that you feel most connected to? Tell us why.
The Printed Leather Tags! I love how they are available in four designs, making them a nice gift idea for a group of friends with different personalities. I might use them as bookmarks too.
I always look forward to receiving the finished products just before launch. The designers always surprise me with how thoughtfully they apply my artwork and with such excellence.
If I had to choose, it would be the year when the script was a bit edgier and was applied to packaging boxes. I think it was also the first time the backgrounds featured textures from my canvas paintings, a new field I was exploring. It was special because it felt like my personal artistic journey had become so intertwined with Bynd Artisan’s yearly Christmas designs. That year, I saw how far we had both come together.
As the year comes to a close, what is one feeling, thought or wish you hope people carry with them into the season ahead?
I hope every person you are able to share your heart with becomes a precious gem in your treasure box.
Discover The Letter J Supply’s artwork in the Where Hearts Meet collection.
The Letter J Supply
View Products
