Dr Ann Tan & Motherswork
My Beginnings, 2020 / 2022
About Dr Ann Tan & Sharon Wong
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Every journey has a beginning. “My Beginnings” is a meaningful baby journal created in collaboration with obstetrician/gynaecologist Dr Ann Tan and Motherswork’s founder Sharon Wong. First launched in 2020, this project was conceived by three mothers (including Bynd Artisan’s co-founder Winnie Chan) for new mums to document — and later reminisce — their journey in stories, photos, handwritten notes and special moments and milestones with their new bundle of joy. Featuring a minimal and timeless design, this baby journal is made up of four chapters to mark each important milestone: My Mum & Dad, Me In The Womb, My Arrival and My First Year. Filled with a variety of activity pages — lined, fill-in-the-blanks, milestones, charts for tracking growth, pockets of spaces for pictures and handwritten notes — this journal allows parents to record moments that matter. Accompanied by a pregnancy wheel to track and calculate mummy’s due date in anticipation to meet her beautiful newborn, “My Beginnings” also comes with two handbooks written by both Dr Ann and Sharon themselves. These pocket- sized booklets serve as a mother’s guide as each one dives into different aspects of preparation for motherhood.
Dr Ann Tan is an Obstetrician and Gynaecologist with a passion for helping couples achieve their dream of having healthy babies. With more than 20 years of specialised experience, she has extensive expertise in handling complex and high-risk conceptions and pregnancies. Her passion has led her to journey with couples and share in their joy of parenthood, which till today remains the key driver in her medical practice. Sharon Wong is the CEO, founder, creative director and most importantly, the passion behind motherswork. She has over 25 years of experience in building brands. Her dedication to searching for baby products to provide the best environment to keep her babies safe and happy whilst balancing career and quality time with them led to the creation of motherswork, over 20 years ago.
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