Singapore Airlines with Bynd Artisan Collection
Bynd Artisan and Singapore Airlines have teamed up on a special limited-edition collection that may be summarised as a celebration of voyages and homecoming. What was once the leather of a Business Class seat — which has travelled the world and collected stories from far and near — has been upcycled and made into this sleek collection of fashion and lifestyle items.
The collection, consisting of the Key Holder with Strap Wristlet, Crossbody Pouch Sling, Watch & Valet Tray Stand, and the Phone & Name Card Stand, is part of Singapore Airlines’ “The Upcycling Project” — an initiative that aims to give new purpose to retired commercial aircraft and in-flight service items.
Each item is meticulously made using upcycled leather from Business Class seats of retired commercial aircraft, with three of them featuring the Singapore Airlines’ iconic batik motif. The collection comes individually packed in matching velvet drawstring bags, keeping the theme of sustainability perfectly in form - as one figures out how to creatively repurpose the packaging.
The Singapore Airlines with Bynd Artisan Collection is available for purchase from 12 August 2022:
Online - www.byndartisan.com or www.krisshop.com
In-store - Bynd Artisan ION Experience Store