“Picture Perfect Frame” Collection
“It’s time to switch off why don’t you / It’s stealing all our time / Watching as others live their lives”
Not everything needs to be picture perfect. This is the message behind our latest collection with Singaporean pop singer/songwriter Priscilla Tan, named “Picture Perfect Frame” after her newly-released song.
In this collection, a quartet of Bynd Artisan items features Priscilla’s heartfelt, honest lyrics to address the “picture perfect” culture on social media for the sake of our mental health. What if we normalise a healthier culture of sharing not only our highlights, but also our struggles and work-in-progress states? What if we compare less and connect more by doing so?
Listen to Picture Perfect Frame here.